Working for a better deal for minorities in Broadcasting

Project Archive

ONE GOAL FOOTBALL – A TRIPLE SUCCESS

One Goal Football is an innovative, specialist youth development programme supported by Help A London Child. It was aimed at getting boys at risk of exclusion into football in a positive way and learning to channel their aggression and to reduce conflict . The boys aged 11-18 years attended 3 events and whilst we were confident we would get 100 boys to take part we were astonished to have 219 participants.

The programme launched in March 2011 included super skills, drills and tournament play as the boys were introduced to a new concept of playing on the same side and yet still competing. BMETVFM hopes to take the project to stage two in 2012 with a dedicated League event in Hackney, North London.

BMETVFM APPOINTED TO HELP RECRUIT 1,200 NEW ENTRANTS TO BROADCASTING BY THE TIME THE OLYMPICS COME TO LONDON.

Skillset, the Sector Skills Council for the Audio-Visual Industry have asked BMETVFM to take a leading role in their Host Olympic Broadcasting Project. The programme aims to achieve challenging targets providing work placements, qualifications and sustainable job opportunities. It will be created and managed by an industry led project board with Skillset acting as the accountable body. Partner organisations such as ITV, the BBC, Apple etc will be represented on the Board. There will also be extensive research and consultation with industry to establish anticipated skills, job opportunities and changes in Technology.

BMETVFM will help establish a programme that addresses these needs and issues while targeting London’s residents to meet the demand, focussing on supporting its diverse labour market and the areas around the 5 Olympic Host Boroughs.

Diversity into Broadcasting

In 2003 a year on from the publication of a damning industry report, senior figures involved with British Broadcasting made a serious of pledges designed to make a lasting difference.

Speaking at the BMETVFM launch event, Promoting Diversity in Broadcasting, marking the launch of the new strategic organisation, Black & Minority Ethnic Television, Film & Media(BMETVFM), The Minister for Media & Heritage, Lord McIntosh promised to work together to create new opportunities in the media for black and ethnic minorities. This included imposing tough penalties on broadcasters that do not deliver on targets for ethnic representation and a commitment to publicise the industries "Minorities Talent" Database which broadcasters should look into when commissioning new work.

Confirming the UK Film Council's £50m strategy, John Woodward Chief Executive Officer of the UK Film Council admitted the UK Film Industry was "stale, Male and Pale" and has already pledged to work with BME TVFM to develop the diversity strategy for the industry.

Cultural Diversity Network Feedback

In 2004, BMETVFM asked the Cultural Diversity Network ( the main broadcasters internal forum on diversity issues ) to report back on how well it has been progressing. In thanking Awards for All for their sponsorship, Ewemade stated that the objective of this event is to see what difference the Cultural Diversity Network (CDN) has made since its inception in 2001 to:

Women ·
The disabled ·
Ethnic minorities

An overview of progress made to date in the BBC, Channel 4 and ITV etc. The aim of this symposium was to set strategic objectives which could be monitored .

Introduction to Broadcasting

This UnLtd funded project targeted the gap in the current level of media training for people from certain refugee communities. Following the 2 day course each student was able to:

Identify 3 characteristics of newsworthy items
Create a 1-page news release for TV
Identify 5 technical procedures that impact on successful TV interviews
Deliver a 5-minute TV interview simulation

The project was delivered in association with Instant Impact Ltd.

Media Literacy for BME Groups and Individuals

Thanks to the support of the Awards For All , BME TVFM were able to organise a series of 4 media training courses for black and minority ethnic groups(BME) that focused focus on the portrayal of BME groups in the media and to provide a "route map" for obtaining better coverage, closer liaison with local and national press and to provide templates for individuals and organisations who may wish to contact the media. This may be to issue a Press Release, respond to a particular report or article, highlight a programme in a positive way or simply to raise awareness on a subject or person.

Don’t Fight Just Talk, 2008

Born in Brixton, the Don't Fight Just Talk (DFJT) movement addresses the need for young people to have the freedom to talk about the issues surrounding their lives in Britain today.

We are giving young people a voice through video, music and the media, and the confidence to express themselves through a TV show which is broadcast across major networks.

We want to change the perception of young people in our society and provide positive opportunities for change through our projects - giving young people the opportunity to get involved with real work experience and training.

For more information and to join please visit www.dontfightjusttalk.moonfruit.com

Web design by: www.eyya.com